Use of augmented reality (AR) is growing in the enterprise, but 5G is expected to light a fire under the still-nascent technology.
A recent AT&T hackathon on AR coupled with 5G highlights some novel approaches and use cases we hope to see grow over the next few years.
Augmented reality is the use of technology that superimposes a computer-generated image (generally a 3D one) on a user’s view of the real world, thus providing a composite view. AR in the enterprise is already growing, but not as fast as might be expected. It is often showcased by companies such as PTC, which has an end-to-end design and development suite based on its Vuforia acquisition. PTC highlights the ability to remotely train technicians, enliven marketing demos with the ability to show prospects new products in granular detail, and provide off-site instructions along with 3D visual overlays for on-site maintenance engineers as they fix machine components. Since 5G does not yet play a role in these kinds of use cases (i.e., 4G LTE seems to be fast enough to demonstrate and use them), it makes one wonder what faster access, ultra low latency, and network slicing will add. Continue reading “Augmented Reality Growth in the Enterprise: What Will 5G Bring?”→
Everyone has brand and product preferences based on experience, emotion, and environment.
Pick the right tool for the job, even if it’s outside your personal preferences.
Marketing teams talk about brand perception and brand loyalty. They talk about mind share and name recognition. As individuals, we try to act as if we don’t have brand loyalty, but instead loyalty to quality, price, utility, or some combination of those factors. Despite everyone having a bent towards economic rationality, its clear that emotion, experience, and our peers and self-identified group play a much larger role in our buying decisions. As individuals, this is not really a big deal. But in the IT workplace, brand or technology preferences can have negative consequences. More surprisingly, these preferences are extremely strong and take on the aspect of nearly religious belief. If you find that to be an exaggeration, find your local expert Linux system administrator and ask them what they think of Microsoft. More often than not, you will be treated to a sermon on the evils of the Beast of Redmond. Continue reading “The Right Tool for the Job”→
The social media giants have been under pressure to shield users from influencer posts that make specious claims.
Some questions on policy definition and enforcement remain, but Facebook and Instagram are moving in the right direction with the new rules.
Social media sites Instagram and parent Facebook are tightening their content standards to restrict advertisements and posts from influencers and other users who peddle weight loss and cosmetic procedures to teenagers. In September, the two social media giants disclosed a policy change which aims to prohibit the distribution of content to users under the age of eighteen that promotes the sale of weight-loss products or even mentions or depicts a weight-loss product or supplement. This content, which often makes bold claims about dramatic results with minimal scientific backing, has been linked to a number of negative impacts on users. Continue reading “Facebook and Instagram Take a Stand Against Controversial ‘Miracle Claims’ Content”→
IBM and Microsoft are ranked as leaders for early innovations in a complex and slow-moving market.
Going forward, multi-cloud management support for blockchain platforms will be a key differentiator, helping ease vendor lock-in concerns.
GlobalData awards top rankings to IBM for its early investment and breadth of portfolio for supporting highly scalable and distributed blockchain networks and to Microsoft for its developer reach, solutions-ready approach, and Azure partnerships. This week, GlobalData is releasing the first in a two-part Advisory Report providing a comprehensive overview of the current state of the market for blockchain platforms and their providers including app platforms providers, IT service providers, and newer infrastructure incumbents. Continue reading “GlobalData’s State of the Blockchain Platforms Market Deems IBM, Microsoft as Leaders”→