Summary Bullets:

• With the emphasis on cost competitiveness and transparency, distinguishing features can quickly fall away in the cloud.
• Some providers respond by stepping up to strategic roles as chief advocates for their clients, aggregating services and supplying mechanisms to streamline provisioning and management.

In an environment where providers trumpet similar pricing models and comparable feature sets based on technology from common vendors, it can be hard to distinguish one cloud service from another. Enterprise IT decision-makers tend to select providers that have earned their trust through work in other projects. However, there is still room for rival providers to compete for new accounts by offering a compelling solution. The most savvy of these service providers recognize that a change as inherently complex a change as the move to the cloud presents opportunities for them to position themselves as  strategic partners in guiding clients through this transition. Continue reading “Brokering a Better Cloud Position for the Enterprise” →