Brokering a Better Cloud Position for the Enterprise

Amy Larsen DeCarlo
Amy Larsen DeCarlo

Summary Bullets:

  • With the emphasis on cost competitiveness and transparency, distinguishing features can quickly fall away in the cloud.
  • Some providers respond by stepping up to strategic roles as chief advocates for their clients, aggregating services and supplying mechanisms to streamline provisioning and management.

In an environment where providers trumpet similar pricing models and comparable feature sets based on technology from common vendors, it can be hard to distinguish one cloud service from another. Enterprise IT decision-makers tend to select providers that have earned their trust through work in other projects. However, there is still room for rival providers to compete for new accounts by offering a compelling solution. The most savvy of these service providers recognize that a change as inherently complex a change as the move to the cloud presents opportunities for them to position themselves as  strategic partners in guiding clients through this transition. Continue reading “Brokering a Better Cloud Position for the Enterprise”

Beware the Cloud Service Provider Shell Game

Jerry Caron
Jerry Caron

Summary Bullets:

  • Cloud services imply a new type of sales and support ecosystem that is still very complex and relatively unstable at the moment
  • This should not put buyers off, and should be welcomed—but all customary, cautionary warnings apply

The dynamics of cloud services have caused a fair bit of healthy upheaval in the way technology and software suppliers deliver and support their goods. In fact, that would be an understatement. Beyond the obvious difference between a network-based infrastructure or a software service versus goods sold or licensed for installation on-premise, there is a fundamental shift in the go-to-market plan for suppliers that takes the notion of so-called co-opetition to an entirely different level. Continue reading “Beware the Cloud Service Provider Shell Game”