The last couple of years have brought increased visibility to “the cloud,” driven in part by the economic environment.
Cloud and hosted models have some similar elements; some marketers use the terms interchangeably, adding confusion to the market.
Over the last several years, the communications marketplace has been inundated with news of “cloud” services, offering businesses the promise of cost savings in a challenging economic environment. It has been difficult to find a news article or press release from a service provider touting its latest unified communications offer without the word “cloud” in the headline, or at least in the body of the release. Some services previously referred to as hosted are being rebranded as cloud-based; marketing collateral sometimes uses the terms interchangeably, further muddying the waters. Continue reading “What’s in a (Cloud, Hosted) Name?”→
UCC deployment is complex, even when hosted or managed by a third party
Enterprises need to look beyond the marketing and tread carefully when integrating UCC solutions
Marketing around carriers’ cloud-based unified communications and collaboration (UCC) services is reaching a fever pitch. As vendors improved the quality and reliability of VoIP services, enterprises increased their deployments, and now they want to add collaboration features. IT managers and corporate executives see hosted UCC as a way to reduce communications costs and increase employee productivity in a tight economic environment; carriers can use these offers to embed their services more deeply into an enterprise’s business. Enterprise adoption of UCC in any form, whether fully hosted or premises gear managed by someone else, is still a complex proposition.