Vodafone has demonstrated a clear intent for its enterprise and carrier services groups and is seeking to combine a strong wireless position (solutions, M2M, security and analytics) with on-net fixed line services, data centers and cloud solutions. The logic is sound; however, the execution and deployment tactics for Asia-Pacific are less clear (outside of executive management).
The complexity of integrations (C&WW) into its network operations as well as the broader spread of wireless partners for solutions delivery across Asia-Pacific creates a potentially unwieldy mass in the short term. Brand recognition too in many Asia Pacific markets is not as robust as compared to Europe, India and, dare I say it, Australia. All three sides of the triangle – infrastructure, services and go-to-market activities – will require intense execution focus to ensure Spring does not turn to a Winter of (Customer) Discontent.
Over two days in London in November 2013, Vodafone laid out its plans for future growth in its enterprise and carrier services groups. A common mantra over multiple presentations invoked the importance of both Asia-Pacific and the Middle East & Africa to the group’s future success. Both regions were highlighted as key priorities and investment points of focus as the company aims to present VGE as an integrator of communications networks by 2017. The operator is building capabilities around its Vodafone Red mobile tariffs, the HCS-based Vodafone One Net for Global Enterprise, Microsoft Lync, network services, M2M and hosting solutions (both data centers and cloud-based contact centers). Continue reading “Oh, You Tease, You: Vodafone Provides a Glimpse into Its Asia-Pacific Enterprise Goals”→
Mobile payments have failed thus far to reach their full potential as a transaction option for consumers – principally due to fragmentation in payment options and a lack of strong trusted service managers (TSMs) to broker services delivery between all parties.
Mobile penetration in Asia has continued to grow dramatically, and recent intra-region payment initiatives, specifically via China Mobile, Korea Telecom and NTT DoCoMo, should accelerate adoption of mobile payments and create a MPOS market of approximately $500 billion (USD) by 2017 across Asia-Pacific.
Along with its cousin, NFC, mobile payment solutions have been the long-promised answer to an issue without a question. The technology has been available for quite some time and those of us that are of a more mature (ahem, read old) generation fondly recollect the early mobile payment solutions of the late 1990s. Adoption, however, has been slow, and for many consumers, there is uncertainty as to why mobile payment solutions are necessary. Continue reading “MPOS in Asia: The Move from Niche to Mainstream Has Begun”→
BYOD is a distraction that prevents companies from thinking clearly about mobility. Companies seeking to drive benefits from mobility within the organization are those that have moved beyond the ‘which device are you using?’ discussion. Instead, the ones creating efficiencies, competitive advantage and positive change are those that have concentrated on mobilizing business processes – sales, marketing, suppliers, internal communications and executives.
Organisations still struggle with business cases for mobility; for many, the starting point has been a CEO lasciviously fondling an iPad and wanting to use it at work. For an effective mobility deployment, companies need to create employee profiles, risk assessments and use-case scenarios that are holistic in nature and span devices, policy, infrastructure, applications and security.