Impatient Customers and Stiff Competition Make Website Optimisation a Must for e-Commerce

G. Barton
G. Barton

Summary Bullets:

  • E-commerce should be at the heart of modern retail solutions
  • Optimisation and monitoring tools are critical for modern websites hosted in multiple locations

The importance of e-commerce to modern businesses is a ‘no brainer’. Internet sales in the UK, for instance, account for around 9% of all retail sales (excluding fuel), and the value of all Internet transactions was GBP 489 million per week during April 2012, according to the UK Office for National Statistics (ONS) – values that will be much higher at peak points such as Christmas. The British Retail Consortium’s (BRC) report for August 2012 notes that year-on-year growth of Internet sales in the UK slowed to its lowest point since monitoring began in 2008. However, the value of online sales still rose by 4.8% during August, or 12 times the rate of growth for in-store sales. Continue reading “Impatient Customers and Stiff Competition Make Website Optimisation a Must for e-Commerce”