A New API from Tableau Suggests a More Active Role for Analytics Within Business

Brad Shimmin – Research Director, Business Technology and Software

Summary Bullets:

• At its 10th annual user conference, modern BI leader Tableau unveiled a means by which customers can embed business processes within the Tableau interface, effectively upending commonly accepted ideas about the role of analytics in business.

• With Tableau’s new Extensions API, companies can start to think about analytics, not as a passive, informational adjunct to business processes, but instead as an active participant in the business itself.

These days APIs are a dime a dozen. Every vendor has one (or two), supporting basic routines like software automation or enabling more elaborate objectives like application embedding. The driving factor powering the proliferation of APIs is simple. They grant both interoperability and extensibility, two traits that are crucial to success – particularly within the enterprise data and analytics marketplace where heterogeneity reigns supreme.

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