What Will the Enterprise Data and Analytics Market Look Like in 2018? In a Word, Practical

Brad Shimmin – Research Director, Business Technology and Software

Summary Bullets:

• In 2017 the enterprise data and analytics vendor community emphasized opportunity in the cloud and the democratization of data. What will 2018 bring?

• We expect to see a shift in focus towards quality, to solving problems such as data governance, and putting AI to work within tactical business workflows.

What does the coming year have in store for the enterprise data and analytics marketplace? Sometimes, the best way to predict the future is to look at the past. To that end, here’s what we predicted for 2017 back in December of last year.

• IoT success will ride on pre-built data models and packaged software
• Smaller players will drive cognitive software innovation
• Vendors will prioritize self-service data integration, prep and management
• Vertical markets and specific use cases will fuel data-as-a-service adoption

For the most part (aside from predicting that AI would come from smaller vendors), the year played out as anticipated with a distinct emphasis on direct business outcomes and the broad adoption of analytics among business users. How will these trends move forward? In short, we don’t expect to see grand speculation and rabid investment in unproven ideas. Yes, we’re looking at you blockchain! Continue reading “What Will the Enterprise Data and Analytics Market Look Like in 2018? In a Word, Practical”

‘Tis the Season for Predictions

A. Braunberg
A. Braunberg

Summary Bullets:

  • Vendors’ predictions are often worth what you pay for them.
  • Take predictions with a grain of salt.

Does any other market lend itself to self-serving predictions quite as readily as the security market?  Don’t get me wrong, I like predictions as much as the next guy; in fact, I have been working on some this week with partner in crime Paula Musich.  That said, our predictions do not end with an outright recommendation that you buy our products.  Security vendors benefit from often having very good threat research personnel on staff.  These teams see more threats and see them sooner than almost anyone else.  They are indeed very well positioned to look over the horizon at new attacks that might well go mainstream.  However, some security vendors seem to cherry pick threats that align with product suites.  (Of course, in a perfect world, vendor threat teams are informing product development decisions.)  Tech Target’s Rob Westervelt called McAfee/Intel out on its predictions on Twitter this week.  Two of McAfee/Intel’s predictions involved more rootkits and the need for more chip-based security.  See what they did there? Continue reading “‘Tis the Season for Predictions”