- Enterprise social networking vendors are beginning to focus their efforts on embedding collaborative functions within external applications and services.
- The real magic, however, rests in making transparent the ties that bind all applications, their content and the humans that use them.
I’ve been watching the middleware and software development space for some time, which has made me somewhat biased toward the idea of applications talking amongst themselves and greatly appreciative of the difficulties involved in doing so. This unifying act of connectivity and machine-level collaboration is so difficult in fact, that not every company has found pure middleware, service oriented architecture (SOA) nirvana. It’s interesting then and maybe a bit surprising to see enterprise social networking (ESN) begin to play a similar unifying role, at least for humans and the content they interact with in their daily travels. Continue reading “The Natural Collaborative Interface is No Interface”