Why Design Thinking is Important to Collaboration

B. Page
B. Page

Summary Bullets:

• IBM’s Connect 2016 conference highlights industrial design and user experience (UX) excellence as differentiators in its Collaboration portfolio

• UX is important across all types of IT products and services, but is especially relevant to achieving success in enterprise collaboration initiatives

“’Easy to Use’ is easy to say,” as generations of programmers have heard and then learned – often the hard way. Continue reading “Why Design Thinking is Important to Collaboration”

IBM’s UX Handholding Drives Business to Digital Marketing Cloud Portfolio

C. Dunlap
C. Dunlap

Summary Bullets:

• IBM’s three design acquisitions in one week strengthen its marketing cloud clout

• IBM will glean knowledge through partnership with Adobe Marketing Cloud

Do you know how many calorie-counting apps are out there? A lot. But I’ve never cared for most of them until I came across MyFitnessPal, which is a quick set-up, helps me track daily calories, and includes slick graphics like pie charts to make sure I’m taking in the correct ratio of calories between carbs, fats, and proteins. Continue reading “IBM’s UX Handholding Drives Business to Digital Marketing Cloud Portfolio”