Google is Keeping Workspace on the Cutting Edge

A close-up portrait of a smiling man wearing glasses, with a neutral background.
G. Willsky

Summary Bullets:

• Three voice-activated features coming to Google Workspace reflect a broader trend of AI becoming incorporated into everyday workflows.

• The features also mirror how vendors are opening their team collaboration platforms to support the multi-platform environment in which their users operate.

Google recently announced three voice-activated AI features coming soon to Google Workspace. ‘Gmail Live’ lets users ask conversational questions to retrieve information from their Gmail inbox such as “What’s my flight’s gate number?”. Users can talk to ‘Keep Live’ to capture ideas that cross their mind and turn them into organized, actionable notes. With ‘Docs Live’ users can engage in real-time conversation to create documents on the fly. Although Workspace users cannot avail themselves of the features quite yet, ‘Gmail Live’ and ‘Keep Live’ are available to Google AI subscribers on the Plus, Pro, and Ultra plans while ‘Docs Live’ is reserved for Pro and Ultra subscribers.

Google, like all vendors in the team collaboration space, is integrating AI agents and assistants into everyday workflows. In theory this allows users to remain head-down on their work and avoid shifting gears to access AI in a separate space. The new features are intended to fulfil that vision, and they do to a degree but there is a cleaner approach.

Rather than users invoking a given feature, in the course of conducting their work users could simply describe what they would like to accomplish and AI, working in the background, would decide which feature should be leveraged to complete that goal. If the user is best served with information living in Gmail, then AI would tap Gmail Live. If a set of well-organized notes would do the trick, then AI would leverage Keep Live. If the users task could be best represented with a concisely written document, then AI would engage Docs Live. Regardless of the route AI chooses, everything would happen behind the scenes, transparent to the user.

In addition to reflecting how vendors are merging AI and the flow of work, the features mirror a second trend in the team collaboration space.

Rivals have acknowledged the need to open their platforms to support the multi-platform environment in which their users operate. Specifically, AI is moving from use in silos to being leveraged on a far grander scale – across vendor platforms, joining parts of organizations, and linking organizations with external partners, suppliers, and the like. AI is increasingly serving as connective tissue, threading sections of vendors’ platforms such as meetings, chat, and calling; establishing links between those platforms and third-party applications used in various parts of the business such as CRM; and integrating platforms from different vendors making things possible such as attending a meeting on one platform with an external partner that uses a competing platform.

The expanding reach of AI comes with a heavy price. Compliance, confidentiality, and security issues, among others, multiply when platforms are intra- and inter-connected with data flowing across boundaries and AI agents manipulating and disseminating that data. Vendors have made assurances regarding the integrity of their platforms, but there remains a sense that these issues have not been adequately addressed. Vendors need to take a much deeper look.

Apple Business Chat: The Next Big Disruptive Force in Customer Service?

T. Banting

Summary Bullets:

• Apple Business Chat will launch in 2018; it will allow businesses to add live support features that enable customers to communicate, utilize Apple Pay and more.

• Any iOS 11 user will be able to start a chat thread with businesses they find through Siri, Maps, Safari, and Spotlight search.

The Internet revolution has transformed the way customers shop, share their experiences and look for support. Websites, mobile apps, and social platforms shape the way customers do business. Different customers have different communication preferences and in today’s digital environment, many companies are recognizing this shift in customer preference and are implementing new technology to foster greater customer engagement.
Continue reading “Apple Business Chat: The Next Big Disruptive Force in Customer Service?” →

Contact Center Investments Make Good Cents

Jerry Caron
Jerry Caron

Summary Bullets:                

  • Customer service in general and contact centers in particular play a crucial role in the health and image of virtually any business
  • The contact center market is stepping up with innovations to meet growing demands, and IT departments and business leaders should carefully examine their level of investment given the importance

The annual global spend on advertising, or customer acquisition, is roughly $500 billion. The customer relationship management (CRM), or cross-selling, market stands at approximately $50 billion. The contact center slice of the pie is $9 billion. These figures were trotted out at last week’s Genesys G-Force conference in Barcelona by the company’s top sales executive in an effort to make the case that perhaps enterprises need to adjust their priorities a bit. That Genesys—one of the contact center market leaders—would make that argument is hardly surprising, but given the irrefutable influence that customer service in general and contact center activities in particular have on brands, the fundamental point sits on a solid foundation despite the self-serving platform upon which is was delivered. Continue reading “Contact Center Investments Make Good Cents” →