Jive Software: Repackaging, Repricing, and Imminent Resurgence?

T. Banting
T. Banting

Summary Bullets:

  • Jive Software recognizes the collaboration market is particularly dynamic and has taken steps to realign and capitalize on that change; consequently, the vendor’s new packaged solutions address specific line-of-business issues and key verticals.
  • Demonstrating tangible business value to specific departments and verticals markets is expected to result in an easier sales cycle (and subsequent broader adoption) compared to the wholesale enterprise implementation of social collaboration platforms.

Last week during Jive Software’s FY 2015 Business Update, the vendor announced its end-of-year results and that it will focus on simplifying its packaging and promotion through 2016. While Jive’s full-year 2015 earnings showed improvement (10% year-on-year revenue growth of $195.8 million), the company anticipates a return to profitability by Q4 2016; indeed, the Business Update call highlighted to me that Jive Software recognizes the collaboration market is particularly dynamic and the company has taken steps to realign and capitalize on that change. While it has been common practice for organizations to start their adoption of social collaboration platforms with simple features and small intranet group deployments, Jive’s new packages address specific line-of-business issues and key verticals: namely, Jive for Healthcare Collaboration (capitalizing on the success the vendor has had with deployments at Trinity Health and MD Anderson to support care coordination and enhance clinical productivity), Jive for Employee Engagement (an internally focused solution based on Jive-n for HR departments), and Jive for Customer Engagement. Continue reading “Jive Software: Repackaging, Repricing, and Imminent Resurgence?”

Jive’s WorkHub: Why a Social Collaboration Platform Is Different from an App

T. Banting
T. Banting

Summary Bullets:

  • Jive’s WorkHub branding aligns well with the vendor’s strategy to allow businesses to connect, communicate and collaborate based on their unique needs and personal workstyle.
  • There needs to be a distinction drawn in the market between the pervasive and integrative nature of social collaboration platforms and lightweight enterprise team applications such as Slack.

Recently, Jive announced its WorkHub branding alongside new packaged solutions (Jive for Healthcare Collaboration, Jive for Employee Engagement and Jive for Customer Engagement) designed for vertical markets and use cases. Jive Software was, I believe, one of the first vendors to introduce us to the concept of hubs and the social intranet being central to collaboration within an organization. A successful social collaboration platform supports all areas of the business and all employees; however, Jive Software’s focus on new line-of-business segments (e.g., HR and marketing) is likely to cut through some of the broader and more historical concerns associated with adoption (e.g., behavioral change, cultural fit and changes to working practices) and clearly aims to provide specific solutions to broken business processes. Consequently, this is likely to accelerate Jive’s marketplace momentum and (once an initial use-case is secured) establish a beachhead for wider employee adoption. Continue reading “Jive’s WorkHub: Why a Social Collaboration Platform Is Different from an App”