Leveraging Wi-Fi Location Can Creep Out Your Customers; Best Tread Lightly

Mike Fratto
Mike Fratto

Summary Bullets:

  • Privacy and increased location tracking of consumers is going to come to a head as consumer facing companies try to leverage location to enhance customer experience and drive more upsells.
  • Wi-Fi based location can be a useful tool, but in an ever increasing privacy sensitive climate, too much tracking can be a bad thing.

How much privacy would you or your customers be willing to give up for enhanced customer service? That’s going to be decided in the next few years as retailers, entertainment venues, and other public places implement more services based on Wi-Fi location. Whether you install a loyalty app on your phone or not, your presence is being logged, tracked, and mined more and more. Continue reading “Leveraging Wi-Fi Location Can Creep Out Your Customers; Best Tread Lightly”

Socializing Data, Not Just People

B. Shimmin
B. Shimmin

Summary Bullets:

  • Collaboration players accustomed to putting people above data can learn a thing or two from infrastructure vendors steeped in the rigors of data integration, event processing, and systems automation.
  • TIBCO’s new geolocation service, tibbr GEO, successfully turns a physical location into a contextual data hub where information is socialized alongside people.

I spent most of my early years skiing in the Rocky Mountains, a fact which has apparently skewed the way I perceive the world.  This worldview, as my wife has pointed out many times, makes me drive too fast and complain about a distinct shortage of mountains in the Northeast.  It is the same for technology companies.  Early experiences inform future actions.  A vendor steeped in messaging, for example, views the collaboration business as a people-driven equation.  So, what happens when a vendor accustomed to viewing all business problems as being data-driven approaches collaboration? Continue reading “Socializing Data, Not Just People”