Deutsche Telekom and Vodafone Risk Missing the Point as They Start Fibre Roll-outs

I. Grant

Summary Bullets:

• Deutsche Telekom and Vodafone both target business parks with fibre roll-outs

• Customer expectations and experience are missing from their agendas

Probably the last thing Deutsche Telekom needed last month was Vodafone announcing a EUR2 billion fibre network rollout targeting 100,000 companies in 2,000 business parks across Germany. The former incumbent had already responded, somewhat grumpily, to criticism that it is doing too little too late, with a ten-fact list setting out its broadband policy and strategy, which dovetails with the German government’s ambition of national availability of 50Mbps broadband access by 2020, and 100Mbps by 2025. Read more of this post