Customers Expect Around the Clock Care from SMEs – Social Media is the Answer

Gary Barton
Gary Barton

Summary Bullets:

  • Customer service is the best way to keep and lose customers, customer contact is the best way to increase sales. Social media is a cost effective way of keeping in touch with customers.
  • Increased use of video can help strengthen a businesses’ connection with its customers.

O2 has published a survey suggesting that 72% of customers in the UK will ‘never forgive’ a small business for poor customer service. In the majority of circumstances customers can accept some mistakes; it is the way they are dealt with that ultimately defines how the consumer views a business. O2’s survey also reinforces the known phenomenon that bad experiences are much more likely to be shared by customers than positive ones. Customers want to be able to contact businesses quickly and increasingly, to get that response at any time of day or night. Hosted contact centre solutions are an excellent way for SMEs to improve their accessibility to customers. Enterprises should also now expect that their contact centre solutions are truly multi-channel combining more traditional IP telephony with online features including IM and click-to-chat.  Continue reading “Customers Expect Around the Clock Care from SMEs – Social Media is the Answer”