Social Media Can Play an Important Role in Companies’ Collaborative Working Practices

Gary Barton
Gary Barton

Summary Bullets:

  • In an increasingly global world and amidst a growing demand/need for flexible working patterns, collaboration tools become more important.
  • Companies deploying unified communications and collaboration (UCC) solutions should consider including social media as part of the ‘collaboration’ element.

Yahoo! chief Marissa Mayer has recently announced that the company is to end the practice of ‘remote’ working (i.e., home working) amongst its employees.  However, the Yahoo! chief was quoted as saying, “To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side.  That is why it is critical that we are all present in our offices.”  This brings in a slightly separate element to the efficiency debate.  This is not suggesting that home workers cannot produce as much ‘work’ as office workers, but that the collaborative creative process is harmed by not having employees grouped together in one location.  However, as flexible working becomes not only more in demand from employees, but also a reality for organisations with multiple offices or those seeking to reduce their office space due to economic pressures, collaboration tools become more important.  The nature of certain jobs (e.g., sales or field operatives) also means that some employees will always be remote workers. Continue reading “Social Media Can Play an Important Role in Companies’ Collaborative Working Practices”