Google and Microsoft: Suite Spots for Team Collaboration Apps?

T. Banting

Summary Bullets:

• There will be a resurgence in the suite versus best-of-breed debate, as organizations look to simplify and rationalize their IT environments.

• A combined ‘best-of-suites’ approach is likely to dominate until vendors can eliminate redundant functionality and provide better integration within their single offering.

Recently, there have been some significant advances in the team collaboration space from Google and Microsoft. This burgeoning market has seen some early pioneers (e.g., Slack and Atlassian HipChat), garner considerable success; however, history oftentimes shows that latecomers grow to dominate markets and both Google and Microsoft have advantages that do not apply to the likes of these first movers. Google and Microsoft have significant customer bases, strategic partnerships, plus the combined assets of their respective G Suite and Office 365 services. Indeed, application and service integration is a key selection criteria for team collaboration apps and consequently, purchases are likely to be influenced by a customer’s preference for a specific office productivity suite vendor. Read more of this post