Summary Bullets:
• 8×8’s latest capabilities reflect an ongoing pivot from collaboration occupying its core to customer experience (CX) assuming its central identity.
• While 8×8 is generating market momentum with the new capabilities, the offer structure is confusing.
A few years ago, 8×8 undertook a fundamental pivot, shifting from a company with communication and collaboration at its core to one with CX making up its central identity. Concurrently, 8×8’s ‘XCaaS’ platform – housing an integrated mix of unified communication, customer experience, and CPaaS capabilities – is now known as the 8×8 Platform for CX.
Continue reading “8×8’s New Customer Experience Capabilities are Contemporary but Confusing”
You must be logged in to post a comment.