• GlobalData’s latest analysis of the unified endpoint management (UEM) market shows how the evolution from MDM to EMM to UEM has changed the market, although the same vendors remain on top.
• Each of the upper-tier vendors, including VMware, BlackBerry, and MobileIron, is responding to the market’s fluid dynamics in unique ways, to differentiate themselves and serve the needs of more sophisticated users.
Top vendors in the UEM market have expanded their core mobile device, application, and content management features to encompass endpoint configuration management, client-server application enablement, secure collaboration, mobility analytics, and IoT device and data management and security. This transition is primarily driven by the convergence of traditional and mobile endpoints. As enterprise endpoints are increasingly mobile, management and security paradigms must adjust to manage data and applications from diverse devices (e.g., smartphones, tablets, laptops, and IoT devices) that can be active anywhere at any time. The need to conduct business on an ever-increasing variety of devices has also made enablement and innovation via mobility a business differentiator. And the massive wave of IoT devices still expected to flood enterprises in the coming years exacerbates the need to discover and manage an ever-broadening array of endpoints. Eventually, however, enterprise network vendors may take some share from UEM providers, by accomplishing the same level of mobile management and security through their equipment and services. In the meantime, UEM remains an important capability.
BlackBerry Enterprise Service 10 (the new version of ‘BES’) offers ‘baked-in’ dual persona and multi-OS device management, provided by the device OEM rather than a third-party software or services provider.
Does this dilute the managed mobility propositions of third-party MDM software vendors, let alone carriers or IT services companies that are key channel partners of BlackBerry and other OEMs?
BlackBerry (née RIM) has always been different from other mobile device vendors, as it is and always has been both a device OEM and a software provider. In addition, its new BlackBerry Enterprise Service 10 software is positioned to address BYOD, as every new BB device can support dual persona (e.g., BlackBerry Balance) and multi-OS MDM. It is clear that BlackBerry cannot claim to handle either of these functions as well for Android and iPhone devices as it can for its own devices, but that is not necessarily a problem in itself. What is a possible problem is that in the last couple of years, while RIM’s smartphone market share shrank from over 60% to less than 5%, the ecosystem of third-party MDM vendors, dual persona and ‘container’ vendors, and the IT service providers and mobile operators that offer managed mobility solutions powered by these vendors’ solutions has evolved considerably. Multi-OS (and multi-carrier) MDM has become a check list item for carrier and systems integrator-delivered managed mobility services. In addition, the offerings of service providers are much broader than MDM, as they also include: TEM and logistics; containerization and dual persona solutions; and increasingly, mobile application development, delivery, and management; enterprise app store enablement; and mobile security. Continue reading “BB 10: ‘Baked-In’ MDM and Dual Persona vs. Third-Party Software and Services”→
There was steady progress but not transformations in providers’ portfolios. Work remains for BYOD, mobile apps, mobile security, and virtualization.
Every year, Current Analysis looks at the managed mobility services (MMS) of the U.S. and European-based operators, compares their strategies and services, and ranks them according to their core services, value-added services, availability, customer traction, and the progress they have made in fleshing out their portfolios. We discovered that service providers have added more third-party solution partners, better defined their professional services, began to articulate BYOD-focused offerings, and improved the way they present and position their MMS portfolios. However, while last year there appeared to be a mandate to broaden the scope of services by adding more sophisticated mobile application management tools, application development capabilities, and mobile security services, only some operators have made enhancements in these areas. Operators are also discussing the synergy of MMS with their cloud and UC services, but the actual ‘convergence’ of these separate sets of services is still in the beginning stages. While BYOD remains a major opportunity (and threat), many operators are still in trials with dual persona vendors and have not yet implemented advanced capabilities such as split billing for personal and business communications and transactions. Below are a few other recommendations to MMS providers: Continue reading “Managed Mobility Services Still a Work in Progress”→