SD-WAN Competition Between Resellers and MSPs Will Heat Up

M. Fratto

Summary Bullets:

  • New products, technologies, workflows and architectures used by ISPs as well as IT’s growing acceptance of managed services are laying the groundwork for expansion of SD-WAN managed services.
  • Competition in the SD-WAN segment will increase as existing MSPs and resellers with MSP offerings enter the market.

SD-WAN is disrupting more than WAN services. It’s also the catalyst for the launch of a new round of managed services, which will have a significant impact on the SD-WAN competitive landscape. The clearly defined choice of how enterprises acquire products – via the channel versus managed services providers – is collapsing as MSPs launch new services based on the very same products being sold through the channel. It’s the rare case where a trend that’s great for buyers because of the flexibility it offers is also great for equipment vendors as they can sell more products, but there is a chance for hidden conflicts in the sales cycle. Read more of this post

Intentionally Making the Most of SD-WAN

M. Fratto

M. Fratto

Summary Bullets:

  • Successfully deploying SD-WAN means moving from rigid, static policies to dynamic enforcement of your intentions.
  • Static rules should be a thing of the past and alternative equivalent controls should be evaluated for any lingering static requirements.

Few technologies make me sit up and say, “I want that!” when I see them, and SD-WAN is a game changing technology for organizations that have more than a handful of remote offices and want a better, more efficient way of interconnecting branches and a better, more efficient way to manage them. Regardless of the product you choose, and I discuss them in “SD-WAN H1 2016 Market Update: Vendor Snapshots Show a Crowded, Competitive Field Attempting to Diversify,” the benefits of SD-WAN will seem remarkable, fantastical even, until you see it in action. Implementing the routing, firewall, VPN, link load balancing, application performance, failover, failback, and cost management with traditional branch office equipment is very complex and even more complex to change, including adding new sites. Read more of this post

The Case for SD-WAN

M. Fratto

M. Fratto

• Your organization may be in the minority that won’t benefit from SD-WAN products replacing your existing WAN infrastructure, but for everyone else, there’s significant upside to moving to SD-WAN sooner rather than later.

• Algorithms in SD-WAN products rationalize competing demands such as current conditions and your pre-defined requirements to optimize application performance. Let go and get on with your day.

There are too many times when I see a technology and think, “Yeah, I want to buy that.” I’m talking technology, not products, in this note. SD-WAN is one of those technologies that I think has so much upside that no matter what product you pick the result will be far and away better than what you have, in particular for interconnecting remote sites. I’m not entirely convinced of the efficacy of SD-WAN for inter-data center connectivity. The key feature is operational simplicity when compared to how inter-office connectivity is achieved today. Read more of this post