Voice Security in Customer Engagement Has Missing Pieces

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O. Mohiuddin

Summary Bullets:

• AI is driving up voice traffic while also making voice more vulnerable, so voice security needs urgent attention.

• The building blocks are in place, but solutions are fragmented. Voice security needs to be integrated on the carrier network level and backed by strong verification at the business.

Voice security is of paramount importance today. Advances in AI are affecting voice in two ways. First, AI is improving the voice experience as it becomes more interactive, which is expected to increase overall voice traffic. Second, AI can be used to bypass security barriers, significantly raising the threat level. The threat landscape varies depending on the call type, recipients, and network routing (such as international borders); this blog focuses on voice security within customer engagement (particularly contact centers), predominantly in the US.

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Systems Integrators Adopting the FDE Model with a Focus on Business Outcomes

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S. Soh

Summary Bullets:

• Technology vendors are investing in forward deployed engineers to adapt AI solutions to meet customer needs.

• Systems integrators are working alongside their technology partners to help enterprises accelerate their AI adoption and ensure business outcomes are met.

It is widely reported that only a small percentage of firms that have conducted AI pilots are moving them into production. Even fewer enterprises have been able to scale their AI initiatives across multiple business functions. Based on GlobalData’s observations and discussions with enterprises, there has been greater success in AI implementations among large enterprises that have engaged a systems integrator or consulting firm to work alongside their technology partners, including hyperscale cloud providers and AI model companies (e.g., Anthropic and OpenAI).

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Beyond the Hype: The Reality of CX Agentic Orchestration

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Oru Mohiuddin

Summary Bullets:

• Agentic orchestration has been dominating vendor narratives as growing complexity in the CX space is driving the need for a sophisticated coordination system.

• CX agentic orchestration remains fragmented as there are still infrastructural gaps, and trust remains a major issue for customers.

Agentic orchestration has been increasingly occupying CX vendor narratives in recent years, so it is time to take a deep dive into what orchestration is and why it is becoming relevant. Simply put, orchestration is bringing people, workflows, and technology together to achieve an outcome. Depending on how far we stretch the concept, orchestration is not new, and even a deterministic call routing can be described as orchestration. The question is, what is new today and why is orchestration increasingly dominating vendor narratives?

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Google Cloud Summit Sydney: Putting Agentic AI into Action

S. Soh

Summary Bullets:

  • Enterprises are deploying AI agents leveraging Google Cloud’s solutions and achieving positive business outcomes.
  • Google Cloud offers the full AI stack, and its sovereign cloud and cyber solutions are especially crucial for enterprise customers.

AI agents are no longer an idea. They are now being deployed by enterprises to improve internal workplace productivity and external customer experience. At Google Cloud Summit Sydney (held on June 25, 2026), more examples of agentic AI in operations were presented, moving from deterministic AI chatbots to more autonomous systems. Bunnings, a home improvement, gardening, and hardware products retailer in Australia, upgraded its Buddy AI chatbot that helped customers with product search to an AI agent that takes customers’ descriptions of their projects and fills the shopping carts with the products that they need. Bunnings indicated an uplift of conversion rates and basket sizes when customers engage with Buddy. Similarly, Woolworths supermarket has an agentic AI powered Olive assistant that is able to build shopping baskets from recipe photos and assist with proactive meal planning. These two examples demonstrate how AI agents trained with proprietary knowledge (e.g., Bunnings’s DIY catalog and Woolworths’ recipe catalog) can deliver greater customer outcomes.

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Why Quantum-Safe Connectivity Could Become the Next Differentiator for Wholesale Providers

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B. Swan

Summary Bullets:

  • Telecom Italia’s Sparkle has launched its quantum-safe interconnect (QSI) with Equinix across 20 International Business Exchange (IBX) positioned throughout Europe, the Americas, and Asia.
  • With the rise of quantum computing, it has highlighted the importance of cybersecurity, with growing concerns around future attacks where sensitive data could be compromised – store now, decrypt later.

The wholesale telecommunications segment has traditionally competed on scale, reach, latency and price. However, as enterprises accelerate the adoption of AI, hybrid cloud, and internationally distributed workloads, another factor is rapidly moving up the priority list: Security. With cyber threats becoming increasingly sophisticated and quantum computing edging closer to becoming able to break traditional encryption, quantum-safe connectivity is emerging as the next major differentiator for wholesale operators seeking to move beyond price-led competition. CSPs that can combine their global reach, low latency, and post-quantum security will be positioned to capture a greater share of the enterprise and hyperscaler demand. The broader question now emerging for the industry is whether security could soon become just as important as scale, reach, and price in wholesale telecommunications.

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Verizon DBIR: Adversaries Weaponize AI in Stealth Attacks by Targeting Points of Exposure

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Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

  • Bad actors are raising their intelligence quotient with AI, tapping it to find vulnerabilities faster and to power mobile-centric phishing campaigns.
  • Supply chains are a weak link with partner network weaknesses linked to nearly half of all breaches.

An already volatile threat landscape is becoming even more dangerous as threat actors tap AI to accelerate and improve the success of their attacks on enterprises. Verizon’s 2026 Data Breach Investigations Report (DBIR) reveals how effective adversaries have become in using AI to capitalize on enterprise weaknesses. Exploiting software vulnerabilities was the initiating factor in 31% of all breaches, notable because this is the first time in almost 20 years that it has overtaken compromised credentials as the most frequent entry point for an attack.

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Lumen Research Paints a Dark Picture of the Threat Landscape in 2026

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Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

• As the operator of one of the world’s largest global internet backbones, Lumen has a view into 99% of the public IPv4 addresses; its threat research team Black Lotus Labs monitors 2.3 million threats daily.

• Lumen’s 2026 Defender Threatscape Report underscores the highly organized and effective tactics cybercriminals are using to infiltrate the enterprise by exploiting network and edge vulnerabilities.

Long gone are the days when it was a question of if, not when, an organization would be breached. Most enterprise security practitioners are painfully aware of how successful threat actors have become in evolving their techniques to outwit some of the best defensive tools. But if anything, Lumen’s 2026 Defender Threatscape report, highlights that the real security challenge is only beginning. Leveraging research from its Black Lotus Labs threat intelligence unit including data from investigations, network telemetry, and campaigns between September 2024 and January 2026, Lumen notes that in response to the increasing effectiveness of endpoint detection solutions, cybercriminals have changed their strategies to leverage camouflaged proxies, vulnerable edge devices, and generative AI (GenAI) to set up attacks.

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Akamai Research Shows AI-Powered Attacks are Targeting Undersecured APIs

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Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

• APIs are an alluring target for threat actors now with the average number of daily API attacks soaring by 113% versus last year.

• More than 60% of the attacks in 2025 were affiliated with unauthorized workflows and activity that veered from the norm; indicators that are cybercriminals shifted from conventional web breaches to behavior-based incidents.

AI is changing the threat landscape, and it is doing so at lightning speed. Aggressive threat actors are putting the technology to work to expedite endpoint discovery and improve overall efficiencies. This has left enterprises flat-footed, often missing breaches until the real losses are finally discovered.

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A Unified Network for IT and OT Delivers Efficiency and Creates Opportunity for Service Providers

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S. Soh

Summary Bullets:

  • Businesses are modernizing their IT and digitizing their operations. The case of IT and OT convergence is becoming stronger, and this should extend to the underlying network infrastructure.
  • Network services providers can capture this opportunity by strengthening their professional services and focus on business outcomes.

Businesses are constantly looking for automation and efficiency to improve their speed of operations while lowering costs. Technology is a key driver. Much attention on digital transformation has been on information technology (IT), in the form of migrating workloads to the cloud for agility, leveraging data analytics for business insights, and using artificial intelligence (AI) and machine learning (ML) for automation.

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EY Survey Reveals Enterprises are Investing in AI to Repel Adversaries Weaponizing the Very Same Technology

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Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

• Ninety-six percent of the security leaders surveyed see AI as a core element in their cybersecurity strategy that they are already deploying

• However, that same number perceive AI-driven attacks as serious threats to their organization

Cybersecurity is a delicate balancing act, requiring organizations to mount multi-layered defenses without causing the kind of friction that can impede productivity. An effective defense also requires the adequate funding to ensure the appropriate technical and personnel resources are in place to protect enterprise assets. With AI as an active part of the cybersecurity conversation, there are more angles for IT organizations to consider as both a proactive tool and an offensive weapon.

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