The Big Trend: One Size Does Not Fit All

S. Schuchart

Summary Bullets:

• The technology industry has a habit of making absolutist statements around big trends.

• The assumption that all use cases are knowable is the root of tech industry absolutism.

The technology industry has a strong tendency to make absolutist declarations, particularly regarding the big trends. For instance, the battle cry of “everything will be in the cloud” has been reverberating in the industry for years. There are tons of workloads in the cloud and more every day. But not all, like the cloud fanatics have been screaming for years. Continue reading “The Big Trend: One Size Does Not Fit All”

Reinvention Isn’t Easy

S. Schuchart

Summary Bullets:

  • Technology company employees need to enable reinvention, even if it will diminish their current product line.
  • Buyers can and should scrutinize how a technology vendor handles reinvention due to technological or economic change.

Companies in the technology space often talk about reinvention, a renaissance in which the company will not only take a bold new stance, but also produce a new product or service that will rapidly become the majority of their business. Some companies have even done it and are held in the highest esteem. The best example of that would be Apple, which went from virtually moribund in the 1990s to a powerhouse in the early 2000s. Continue reading “Reinvention Isn’t Easy”

Lead with Ethical Behavior or Your Customers Will Leave You Behind

S. Schuchart

Summary Bullets:

  • Tech companies must take ethical action when society and the law are unready.
  • Customers are increasingly demanding that companies use suppliers that are ethically sound.

The technology industry moves fast. Often it outpaces the society it serves from a social and legal standpoint. In this gap, it ethically falls to the tech industry not only to restrain itself, but also to set examples and to educate until the social and legal parts of society catch up. The latest example of this is facial recognition technology. Continue reading “Lead with Ethical Behavior or Your Customers Will Leave You Behind”

COVID-19: Pulling Together During Pay Cuts, Furloughs, and Job Losses

S. Schuchart

Summary Bullets:

• There has been widespread evidence of layoffs, pay cuts and furloughs at IT vendors, partners, and their customers and more economic pain on the horizon

• Individuals can help each other, paying forward with job introductions, recommendations, and encouragement

Times are tough for enterprise IT vendors. The economic downturn as a result of the COVID-19 pandemic has hit them hard. Some IT vendors, particularly the ones involved in cloud or collaboration have of course seen great increases in business, but the traditional vendors and of course startups are taking a beating.


Continue reading “COVID-19: Pulling Together During Pay Cuts, Furloughs, and Job Losses”

Maybe it’s Time to Rethink Tech Trade Shows

S. Schuchart

Summary Bullets:

• Trade shows are a tech staple, but compelling reasons to question them exist.

• The human interaction aspects of trade shows provide strong benefits.

The Convention. The Show. Some tech industry trade shows are so iconic that they are only known by their initials. Spring and fall trade shows are a staple, with great amounts of vendor and service provider time tied up with these conferences. Months and months of planning for attendees, speakers, sessions, food, and entertainment. Vendors have whole teams that do nothing but handle show details, booth hardware, transportation, and promotion. Somebody has to make sure the keynote intro is at an ear-splitting volume with a concert-like light show and features a walk-on song from Imagine Dragons for the CEO. A gradual shift over the last 20 years away from generalized third-party hosted shows with multiple vendors in one market have more or less yielded to vendor-specific shows, where other vendors show up, but exist in a careful détente. That has led to overall more shows each year. The big shift that had been going on was away from some cities where the costs for customers and visitors were pricing the very customers the trade shows are for out of attending.

Then COVID-19 hit. Now the spring tech show circuit is looking pretty grim with cancellations abounding. Even the storied service provider focused Mobile World Congress in Barcelona was cancelled, for very understandable reasons. With the next few months of conferences either cancelled or imperiled, perhaps it’s time to take a look at the concept of the ‘big tech conference’ overall. Because sometimes the convention ends and the thought occurs: Was travel really necessary for that information? Continue reading “Maybe it’s Time to Rethink Tech Trade Shows”

An Intriguing Networking Choice: Passive Optical LAN (POL)

S. Schuchart

Summary Bullets:

• With growing bandwidth needs due to things like Wi-Fi 6 and video, options like POL can provide long-term investment protection benefits

• POL can reduce operating expenses, both administratively and from a power/cooling standpoint

The networking journey is always one of change, yet there are some technologies that we’ve used for literally decades that are not up to the challenges of growing bandwidth and device density. Indeed, new services such as Wi-Fi 6 are driving the need for more bandwidth, especially on the backhaul. Copper Ethernet cables are a great example of where a great technology is beginning to run into the harsh limits of physics. To achieve even 10 Gigabit speeds excessive care has to be taken with thick, less flexible cables and distance limits of 100 meters for properly installed cabling systems (Cat6a or Cat7). With bandwidth rising to 40Gbps and 100Gbps and beyond, it becomes a matter of much discussion on how we support networks going forward, especially in new construction. Nobody wants the expense of upgrading a building’s network cabling because bandwidth needs have exceeded its limited capacity.

Continue reading “An Intriguing Networking Choice: Passive Optical LAN (POL)”

2020: Planning Is the Cure for Uncertainty

S. Schuchart

Summary Bullets:

  • The new year and all the changes in the world, both political and otherwise, can cause uncertainty and stress.
  • Planning can rationalize the risk and reduce stress and feelings of helplessness.

Our connected society is a double-edged sword. On the one hand, it gives us the sum of human knowledge in the palms of our hands. On the other hand, it makes us hyper-aware of political, geopolitical, climate, human, and economic problems on a 24/7 basis. As IT professionals, we are affected by the challenges from the constant bombardment of the world’s problems, and it takes a toll on everyone’s decision-making processes. Continue reading “2020: Planning Is the Cure for Uncertainty”

Sea Change in Technology Purchasing

S. Schuchart

Summary Bullets:

• The days of IT making technology decisions by itself is gone, and the business has the main say now.

• The faster business and IT can accept this new reality the better the relationship and future for the company.

At Cisco’s Partner Summit in 2019, CEO Chuck Robbins said something that while apparent, does showcase the reality that the nature of the IT buyer is changing.

“Never has technology been more important to customers and never have they cared less about the details of that technology.” – Chuck Robbins

It has been clear for years that IT is a fundamental enabler of business. IT administrators have often been frustrated and stymied by corporate attitudes that IT is a cost center, to be contained and streamlined. Well, business has woken up and not only is the C-suite interested in technology, but individual lines of business are becoming the primary drivers of new business. Digitization of business further accelerates the trend, with the business taking a direct hand to use technology to get closer to the customer. Continue reading “Sea Change in Technology Purchasing”

Hyperbole Management Specification 1.0

S. Schuchart

Summary Bullets:

• Charts and figures that show explosive growth are unnecessary and induce customer anxiety

• Force anyone presenting to move on to the solutions

In the IT industry we have an ugly addiction. It’s about growth, security, and complexity. Growth in data, growth in bandwidth needs, growth in number of devices. Security issues around every part of IT from edge IoT to the core of the data center. The complexity of managing all these systems, the ones put in to handle the growth and the ones to handle the myriad of security vulnerabilities from bugs to misconfigurations. The claims that “never before have we seen…” Continue reading “Hyperbole Management Specification 1.0”

Never Stop Learning!

Summary Bullets:

• To maximize the investment in I.T. companies should have a robust training program

• Regular training will benefit everyone, as well as make the workplace run smoother.

“Never stop learning” – a pithy phrase, something you could see on a motivational poster next to the one with the adorable kitten clinging to a branch that says “hang in there.” But the significance of the phrase “never stop learning” is one that comes with particular meaning in the tech industry. The pace of the tech industry overall requires a learning process that can’t stop. Everyone in technology, from day to day techs, senior administrators, coders, management, and senior management all need to keep learning. But how we treat learning in IT is still outdated and is centered around 1950s-era notions of top-down control, where workers don’t need to know that much, management will know for them, and that knowledge is based on professional certifications.
Continue reading “Never Stop Learning!”