Summary Bullets:
• Boomi is evolving from an iPaaS into an enterprise platform combining integration, automation, API management, data management, and AI agent governance.
• GlobalData recently attended Boomi’s World Tour London 2026, where agentic AI was discussed at length around announcements including Boomi Connect, Boomi Orchestrate, and Boomi Companion.
Although Boomi has historically been best known as an integration platform as a service, or iPaaS, the company is going to great lengths to emphasize that it has evolved into an enterprise platform which activates data and workflows for customers and combines integration, automation, API management, data management, and AI-agent governance. The Boomi platform acts as the connective and orchestration layer between an organization’s applications, data, and AI systems, but is increasingly moving towards management of AI agents to help data enhance business processes.
The company is investing significant resources in its Runtime environment, a hybrid platform that customers can install either locally or in a virtual private cloud. Integration is an area of major focus for the vendor, with plans to bring all business workloads into Runtime, including workflows, AI agents, and eventually small language models. Boomi has a partnership with Red Hat to help manage the deployment of open-weight and proprietary models.
Boomi is not tied to a particular ecosystem, in the vein of providers such as ServiceNow; rather, it offers an independent API control pane across all ecosystems. For example, it can connect Salesforce with SAP, synchronize customer records, automate an order-to-cash process, expose the process as an API, send transactions to suppliers through EDI, and now help AI agents replicate the same process.
The company is expanding not just beyond integration but across all platform services including investments in data readiness with Meta Hub, with strong traction among customers thanks to the growing popularity of data management systems. Currently in preview, the Knowledge Hub will also allow customers to bring unstructured data into the platform.
In the realm of agentic solutions, Boomi has recently announced new products including Boomi Connect, Boomi Orchestrate, and Boomi Companion:
• Boomi Connect offers the governance layer, sitting between the AI layer and the enterprise applications in the customer organization, with secure access, tool scoping, and observability, connecting and integrating MCP and governance by creating a single stack for CSOs. It establishes secure connections between AI tools (Claude, Copilot, and Gemini) and enterprise applications thanks to more than 1,000 MCP-enabled tools.
• Boomi Orchestrate brings IT, business applications and agents together to solve complex problems by creating blueprints allowing customer teams to build solutions. While agentic platforms are quickly becoming commoditized, Boomi has focused on delivering its proprietary offering in a way that meets customer requirements.
• Boomi Companion enables existing AI tools to design, build, test, deploy, and diagnose Boomi integrations in natural language. It transforms prompts into integrations in any language the AI agent supports and offers AI-assisted development with Claude Code, Cursor, and more via open-source Agent Skills standard.
Boomi is also launching Boomi Prompt, although the release date is yet to be determined. Boomi Prompt will form a layer of intelligent routing that is not limited to routing the LLM but will route, sort out, and separate deterministic from probabilistic workflows so users do not waste tokens. This promises, when it comes out, to be a strong portfolio addition to help customers mindful of “tokenomics”, the management of costs driven by AI consumption.
Agent Studio, introduced last May, is an agent management platform for customers who have been undertaking integration processes for 20 years and do not want to start over with agents and replace everything. These types of enterprises are looking for slightly augmented intelligence to leverage agents for fixing things that are not working. Rather than starting over, they favor an integration process for testing applications. Customers are used to deterministic workflows and the Agent Studio offers an integration workflow in an structured form.
Boomi is focusing on the right objectives. In terms of governance, the company is in a solid position to benefit from a significant opportunity in the next two years as token budgets get out of control to help people to get back into deterministic processes and bring non-deterministic workflows back under control.
The caveat is that the portfolio is becoming very broad. Integration remains Boomi’s most mature and recognizable capability, while advanced data engineering, enterprise knowledge and agent-management products are newer expansion areas. Many customers may still look at the Boomi platform primarily as an enterprise connectivity and orchestration platform, but its advancements in agentic AI management should not be overlooked.