AWS Adds More ASEAN Customers as the Cloud Battle in the Region Heats Up

A. Amir

Summary Bullets:

• As the cloud battle in ASEAN continues, AWS has the advantage in the direct connect and go-to-market through partnerships with the domestic providers.

• The provider is also rapidly growing its customer base with various new references.

The public cloud competition in the emerging ASEAN region (excluding Singapore) is heating up. Alibaba Cloud entered the market early by opening a data center in Malaysia in October 2017 followed by another one in Indonesia in March 2018. Seeing the huge potential in the region, Google made an announcement in October 2018 to have its facility in Indonesia ready in early 2020 while AWS responded to its global rival with a similar announcement in April 2019. Despite AWS’ late move in the region (compared to Alibaba Cloud and Google), AWS has the upper hand in the direct connect or edge network as well as in the domestic go-to-market and brand share. This is achieved through its long partnerships with the domestic carriers and SIs. Continue reading “AWS Adds More ASEAN Customers as the Cloud Battle in the Region Heats Up”