Telefonica Tech Uses Computer Vision and Edge Computing to Improve Customer Experiences

Summary Bullets:

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R. Bhattacharyya

• Telefonica Tech is partnering with C2RO to offer an AI-based customer analytics solution that uses computer vision to understand the movement of people through spaces, with information segmented by demographics.

• The solution uses edge computing, which enables analysis of data near the point at which it was generated, ensuring that sensitive information remains on site.

Applications of computer vision are vast, ranging from quality control in the manufacturing process to monitoring of grape health in vineyards. Computer vision can also be used to analyze people, with applications ranging from determining building occupancy and traffic patterns, to ascertaining whether individuals are wearing face masks and adhering to safety protocols.

Telefonica Tech is helping its customers realize the benefits of computer vision. It is partnering with Canada-based C2RO to offer enterprises AI-based customer analytics that uses computer vision to understand the movement of people through spaces, with information segmented by demographics. The C2RO PERCEIVE solution is designed to help organizations better understand customer behavior by providing insights into customer and visitor traffic patterns, dwell times, demographics (gender and age), and points of interest, as well as queue measurements. Telefonica’s Smart Steps platform provides the socio-economic information. The solution targets venues, retail organizations, and governments, and is positioned as a solution that can help organizations improve the customer experience and optimize store and venue layouts.

The offer uses surveillance cameras that are strategically positioned throughout a venue (there is no need to upgrade to AI-enabled devices). The AI-powered C2RO PERCEIVE solution is installed on a local edge server so that data is analyzed on-site. Images are not extracted from the venue and therefore adhere to GDPR guidelines. Telefonica Tech assists from start to finish with professional services that include the definition of technical requirements, assistance with hardware identification and procurement (although the C2RO solution is based only on cameras, Telefonica Tech can help assist with obtaining sensors and other devices for other in-store analytics solutions), server configuration, and solution maintenance and support. The C2RO PERCEIVE solution is complemented and enriched with information and analytics from Telefonica Tech’s Smart Steps platform, which uses anonymized and aggregated mobile customer data to provide insights into population mobility and behavior.

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Improving 5G Availability and Speeds through Mid-band Spectrum and Massive MIMO

Summary Bullets:

S. Soh

• The time is ripe for mobile operators to ramp up their 5G deployment to enhance their coverage and speeds to support new applications.

• Mobile operators with substantial mid-band spectrum and deployed massive multiple-input and multiple-output (M-MIMO) technology can deliver faster speeds and achieve service differentiation.

The deployment of 5G is well underway and people around the world are having a taste of the next-gen experience. GlobalData forecasts 5G subscriptions will reach 861 million by end of the year, doubling the figure in 2020. The availability of 5G is also rising in major cities, based on a study conducted by Ookla (Global 5G Benchmark Report Q1 – Q2 2021). The study defines availability as the percent of users on 5G-capable devices that spend the majority of their time on 5G, both roaming and on-network. Besides coverage, the availability of 5G-capable phones is a key factor in driving adoption. According to GSA, there were over 600 commercially available 5G devices in August 2021, which included mobile phones from major brands such as Apple, Samsung, Huawei, Google, and Xiaomi. While the initial focus was in launching 5G commercial services, the race now is about increasing availability and speeds.

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