New Directions in the ASEAN Cloud Market as Enterprises Advance Their Journey

Summary Bullets:

A. Amir

• The accelerated cloud adoption in ASEAN is driving the market awareness and maturity in the region. Enterprises are starting to look for more advanced features such as integrated cloud solutions with other ICT domains.

• New requirements are also driving competition and attracting global cloud players to expand their footprints to capture the high growth opportunity.

About a year and a half since the pandemic first hit the region, ASEAN enterprises had gone through various ICT transformations including accelerated cloud deployments to enable remote working. The awareness and maturity of cloud have significantly increased in the last 18 months. Based on our recent engagements with leading cloud providers and enterprises in ASEAN, some of the current key trends in the cloud market are the convergence with other ICT domains, hyperscalers’ momentum, and the beginning of edge computing.

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