CenturyLink Implements Ambitious Strategy to Compete with the World’s Largest Carriers

R. Bhattacharyya

Summary Bullets:

  • CenturyLink has ambitious plans to leverage its newly acquired assets and establish itself as a formidable player in the global arena.
  • Not only is the service provider targeting North American organizations with international connectivity requirements; it is also pursuing multinationals headquartered overseas, a move that sets it apart from some of its peers.

There is no shortage of service providers that have looked to broaden their footprints and establish themselves as global carriers. Some have been more successful than others, and several have come and gone. Many, such as AT&T, have chosen to follow their customers, providing connectivity to meet the international requirements of their largest customers. Few have been aggressive enough to go after organizations headquartered outside of their home territories. CenturyLink is positioning itself to join the latter group, and with cash to spend, the service provider can afford to make some sizeable investments. Continue reading “CenturyLink Implements Ambitious Strategy to Compete with the World’s Largest Carriers”