Comcast Business Asks the Age Old Question, “What’s Beyond Fast?”

 

B. Shimmin

Summary Bullets:

  • During its 4th annual analyst conference in Philadelphia, Comcast Business unveiled a new and decidedly inscrutable go-to-market campaign entitled “Beyond Fast.”
  • Plying its ActiveCore platform and virtualized network functions (VNFs), Comcast Business hopes to move beyond basic network functions and reach actual business outcomes not just for big business but also for its core SMB broadband customers.

 

When it comes to delivering connectivity to enterprise customers, Comcast Business doesn’t work (or think) like your typical telecom operator — or cable provider for that matter. For Comcast Business it isn’t about scaling up but rather scaling outward; it’s about delivering managed enterprise networking services the same way Comcast the cable provider delivers entertainment. That means standing up a huge number of endpoints in rapid succession. The company’s goal is to provision a new Ethernet customer every three minutes and add a new cable customer every 17 seconds.

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