Can Cisco Try, Try, Try Again in Software-Based Collaboration and Communications?

T. Banting

Summary Bullets:

  • Failure to act, execute, innovate, or differentiate in a mature market creates a crisis.
  • Cisco must clearly and confidently communicate its collaboration strategy to reassure its customers, partners, and industry pundits.

Following a 2007 restructure, Cisco emerged with a new model focused on placing software at the heart of its technology groups, having previously focused specifically on hardware. Indeed, the vendor correctly recognized and reacted to the upcoming changes affecting the technology industry ably demonstrated by its Voice Technology Group (now called the Collaboration Technology Group, or CTG), implementing agile software development practices in a far more software and services-oriented market. Continue reading “Can Cisco Try, Try, Try Again in Software-Based Collaboration and Communications?”