- Consumers are becoming aware that their personal data is being mined and misused. They will demand changes and control.
- Companies, starting with IT departments, need to get in front of this trend and become more customer-conscious about personal data and privacy by giving customers control and choice about how their data is used before laws and regulations make it no choice at all.
The definition of ‘me’ is expanding. ‘Me’ used to be about personal identity and one’s physical person, perhaps even extending to the immediate family around you. ‘Me’ is getting bigger, though, and extends to a lot more things. ‘Me’ is now also anything about ‘me’ including metadata about me. ‘Me’ is the data I generate from just living, the things I do, the products I buy, the music I like to listen to, and the entertainment I enjoy. ‘Me’ is browsing habits, daily habits, the places I go, the things I stop and look at in stores; my preferences for temperature, color, and foods; even my face, my eyes, my fingerprints, the patterns of veins in my hands. Continue reading “It’s All About ‘Me’”