- As operators start to roll out 5G and launch new handsets that can eventually take advantage of the technology’s speed and latency advantages, most have focused on the consumer market.
- AT&T used a different approach this week in offering its new device solely to business customers and developers; it hopes these innovators and early adopters can help it find novel use cases which can aid in monetizing its network.
AT&T announced last week that, as of June 17, its new Samsung Galaxy S10 5G will be available to businesses that are on its Business Unlimited Preferred Plan for $999. This is the same price as its current Galaxy S10+ model, which has half the internal memory. The new model also has a bigger screen, better battery, and better camera than its predecessors. In addition, the operator is making the device available to roughly 100,000 developers next week through its Developer Program, at no charge through the end of the year. It is also sponsoring a 5G hackathon later this year at which developers have a chance to win $100,000. Continue reading “AT&T’s Smartphone Launch Signals a Different Approach to Kicking Off 5G”