Is This the Year of Augmented Reality?

Kathryn Weldon – Research Director, Business Network and IT Services – Americas

Summary Bullets:

• At PTC LiveWorks 2019, augmented reality (AR) in the business segment (especially the manufacturing vertical) was a big theme, supported by customers on panels, and featured with compelling demos, in partner exhibits.

• While the outlook is optimistic, there are some limitations to uptake, including price of devices, corporate cultures that appreciate old-fashioned in-person training, and lack of manufacturers that are ready for digital transformation.

At PTC’s annual LiveWorks show, held from June 10th through 13th in Boston, the use of AR by businesses was a major theme. The technology is positioned by PTC as a way to bridge the physical and digital worlds. AR can digitally replicate an object such as a machine used in a manufacturing environment, or a complicated subsystem used in a complex field environment such as an oil rig. It essentially makes either a 3D model that can be viewed with a HoloLens or other smart glasses technology (easy to do with PTC’s CAD system, CREO) or a digital twin – essentially 3D in two dimensions – for viewing on a phone or tablet, which accurately represents all components of the machine, with all of its parts easy to discern. The model can have annotations added, including step-by-step training instructions, or ways to identify a part through colors or other effects. The AR model can provide simulations for operations such as seeing both the inside and outside of a machine or any component, or simulating operations such as refilling a fuel tank, or opening and closing a valve, etc. In 2015 PTC acquired Vuforia, which was a leading provider of AR software, picking up solutions to create content with 3D overlays, author and publish content quickly as needed, allow developers to create branded solutions, and mark-up views to highlight details or guide multi-step solutions. Continue reading “Is This the Year of Augmented Reality?”