• Collaboration vendors’ use of vague industry jargon tricks people into believing something important is behind the technology they represent, rather than describing how technology can be applied to solve business problems.
• Vendors should instead use plain, instructive language to explain how their technology can be a strategic asset that helps organizations meet their business objectives.
Every industry has its own unique jargon and buzzwords. Sometimes it’s useful, serving as a shortcut to ‘make sure we are all on the same page’; however, I have sat through far too many empty, jargon-laden vendor presentations and become annoyed at how ambiguous jargon inhibits effective vendor communication. Continue reading “The Bad Habits of Using Business Buzzwords”