• The workplace is going through transformation, leveraging technology to enable workers to be more mobile and collaborative.
• Telstra’s FMC solution helps to overcome several challenges in integrating UC&C and mobility solutions which overcomes some pain points faced by enterprises.
Telstra launched its Liberate fixed-mobile convergence (FMC) solution at Vantage 2017 with the aim to free workers from their desks. This launch is timely because workplace transformation is underway and enterprises want to achieve workforce mobility. This benefits individuals who want greater work-life balance, and for an organization, it means productivity and competitiveness. Many Australian organizations see this as a strategic move that will motivate staff, enhance collaboration and reduce overheads.
However, Telstra’s Liberate does require customers to be on its own fixed and mobile networks. Many enterprises have existing relationships with Optus/VHA, which means Telstra will miss some opportunities. While Telstra offers native integration as a differentiator, some competitors also offer Broadsoft-based FMC solutions. For example, Broadsoft works with service providers such as Optus and Access4 to offer its cloud-based FMC. Optus launched its Loop service in May 2017 and customers are not aware of the benefits of a native integration. This is why FMC has had mixed results in other parts of the world. There is also limitation in extending the solution outside of Australia. If it wishes to extend overseas, it will need partners. Enterprise mobility, to date, has centered on the domestic market.