- Entering the enterprise services market, Nokia has defined its market position and target segments, but its direction is still unclear, especially with its multiple sub-brands.
- Nokia’s brand visibility is still low in Asia. Solid strategies are required to win the market, especially with greenfield accounts.
At Nokia Asia-Pacific (AP) Analyst Day in Hanoi, Vietnam last week, Nokia shared its AP business updates and plans, covering topics from hardware to software, products to services and carriers to other enterprises. As one of the pioneers in digital communication technology, Nokia’s capabilities in providing network infrastructures to carriers do not need any introduction. Nokia is rated as a ‘leader’ in GlobalData’s product assessments for small-cell, GPON and next-gen edge solutions, just to name a few. However, Nokia may not be the brand you would think when it comes to the enterprise services market. While it has several enterprise offerings through its sub-brands or previously acquired brands, its overall direction in this market is still not very clear. One of the key topics discussed at the event was Nokia’s initiative to streamline its strategy, portfolio, position and target segment in the enterprise services market. While the AP market is promising, it is also highly challenging. Can Nokia win and survive in the enterprise market? Will it have a clearly defined value proposition and potentially be able to compete against its traditional channel partners? Continue reading “Nokia AP Analyst Summit: Going Beyond Infrastructure and Getting Closer to the Enterprise”