SD-WAN Competition Between Resellers and MSPs Will Heat Up

M. Fratto

Summary Bullets:

  • New products, technologies, workflows and architectures used by ISPs as well as IT’s growing acceptance of managed services are laying the groundwork for expansion of SD-WAN managed services.
  • Competition in the SD-WAN segment will increase as existing MSPs and resellers with MSP offerings enter the market.

SD-WAN is disrupting more than WAN services. It’s also the catalyst for the launch of a new round of managed services, which will have a significant impact on the SD-WAN competitive landscape. The clearly defined choice of how enterprises acquire products – via the channel versus managed services providers – is collapsing as MSPs launch new services based on the very same products being sold through the channel. It’s the rare case where a trend that’s great for buyers because of the flexibility it offers is also great for equipment vendors as they can sell more products, but there is a chance for hidden conflicts in the sales cycle. Read more of this post