McAfee Must Die: Why the Brand Has Outlived Its Usefulness to Intel Security

Summary Bullets:
• The once-strong McAfee brand now does Intel Security more harm than good.
• The vendor missed an opportunity for a portfolio-wide rebranding in late 2015 when it launched a new threat-centric product strategy.

Intel Security has a branding conundrum on its hands. The once-strong McAfee label, for decades associated with a venerable line of consumer and business security products, has been slowly losing its luster for years, but has now reached the point where it does the vendor more harm than good.

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