BlackBerry Unveils its Good Technology Integration Strategy: Hurry Up and Wait

Summary Bullets:

• BlackBerry is deliberately choosing a measured pace for its Good integration, eschewing aggressive competitors and patient investors.

• As the future platform combines BES and Good Dynamics, Good for Enterprise customers may find themselves on the outside looking in.

On a call for customers this week, BlackBerry offered a strategic update on its Good Technology acquisition, specifically focusing on the technological synergies between the two product portfolios, and the current and future value proposition for current and new customers. While the event was long on hype and short on technical detail, there were several notable takeaways. Continue reading “BlackBerry Unveils its Good Technology Integration Strategy: Hurry Up and Wait”