- Unify’s free service offers a valuable taster of UC, but there are other ‘try before you buy’ options.
- Buyers and providers should both be aware that limitations on a service (e.g., limited integration) may hide the real value of a UC solution.
Unify (newly acquired by Atos) has moved to gain market attention and traction with the offer of free UC services. The free service is limited to only 100 users and provides only 1 gigabyte of storage (for further details, see: Unify Stakes Claim to SME Market, but Might Find Only Fool’s Gold, November 20, 2015). Although it is not without risks, this is a smart move by Unify. It offers a very competitive UC solution via its Circuit platform. However, overshadowed by Cisco and Microsoft and facing the growing popularity of rivals such as BroadSoft and Google Apps, Unify has a significant challenge to gain market attention and traction. Continue reading “Unify’s Free UC Offer Is Good and True, but It May Be Better to Pay”