New mobile analytic practices have recently been announced by both Vodafone and IBM
IT service providers and mobile network operators are both interested in providing additional value to existing enterprise mobility services through analytics
Mobile analytics have been around for a while. They are often provided to retail customers by companies ranging from branding and marketing specialists, to enterprise software developers, to service providers that can analyze buying habits of the retailers’ consumer customers. The intent is to use the data to enhance sales and marketing campaigns. The role of analytics is growing in the B2B space as well, especially with the rise in M2M data collection, where machines are spewing out lots of information but businesses need help analyzing and using it effectively. In the last few weeks, we have seen formal service launches in different areas of mobile analytics from Vodafone Global Enterprise and from IBM.
Building on big data ideas such as machine learning and predictive analytics, vendors are busy building the inbox of tomorrow
But don’t expect a radically different user experience. It will look a lot like the inbox of today — only minus the usual hateful elements and much, much smarter
The last time I checked, which was about ten seconds ago, which was itself about 60 seconds before the previous time I checked, email still sucks. And I’m sure it will continue in that vein another 50 seconds from now, when I again feel habitually compelled (or when a mobile alert instructs me) to inquire as to the current state of my world, which is wrapped up neatly within the messy confines of my inbox. Continue reading “Reinventing Email Through Analytics, One Inbox at a Time”→
As SDN moves along the hype cycle it’s important to remember that the success of the technology is not a given. The market, and demand, could collapse.
Even if the SDN market did collapse, the benefits from the technology and product development will resonate for some time in the future. It’s not wasted effort.
If SDN as a technology is going to be successful—cross the chasm and go mainstream—then it must disappear from the minds of everyone except an ever shrinking networking talent pool. The SDN product cycle is following the same path of every other over-hyped product space but at any point it could implode like NAC and PKI. Success is not a given. Continue reading “SDN Needs a Pretty Big Leap to Cross the Chasm”→