The ‘Enterprization’ of Consumer: A Much-Welcomed Third Phase in the Consumerization of IT (CoIT)

Tim Banting
Tim Banting

Summary Bullets:

  • We are in the third phase of the ‘consumerization of IT’ (CoIT), where vendors are mimicking the consumer world in terms of design, delivery, and simplicity.
  • The decentralization of IT budget and the democratization of buying decisions will further drive the proliferation of cloud-based services.

We are at a pivotal point in the collaboration and communication marketplace, driven by the continued trend of the consumerization of IT. Over the last five years, we have tracked specific phases associated with this trend. Prior to the proliferation of smartphones and tablets, IT departments were tasked with the selection and implementation of enterprise communication and collaboration solutions. The democratization of IT buying decisions started with the first phase of CoIT, which focused around the adoption of consumer tablets and smartphones as enterprise devices (commonly known as BYOD). This provided the potential for improved employee productivity, lower costs, and easier work/life integration. Continue reading “The ‘Enterprization’ of Consumer: A Much-Welcomed Third Phase in the Consumerization of IT (CoIT)”