Summary Bullets:
• Despite the incredible interest in generative AI (GenAI), enterprises worry that large language models (LLMs) will hallucinate, create toxic or biased content, and that their use will cause data leakage, among numerous other concerns.
• At Dreamforce ‘23, Salesforce highlighted the recently released Einstein Trust Layer, a framework that secures corporate data, evaluates content for toxicity, masks sensitive information, and provides an audit trail when using GenAI.

AI took center stage at Salesforce’s Dreamforce ’23 conference. During his keynote, Marc Benioff announced that the world is in an AI revolution, and that AI could change anything and will impact everything. Although Dreamforce was all about GenAI this year, AI isn’t a new focus for Salesforce. The company had already embedded AI capabilities into many of solutions across its portfolio. Furthermore, it acquired natural language processing (NLP) expertise via its acquisition of Narrative Science in 2019. What is new this year, however, is that Salesforce is embedding GenAI capabilities into just about all solutions.