Summary Bullets:
• The best event platforms enable execution of hybrid events spanning in-person and virtual attendees.
• Event organizers benefit disproportionately from event platforms as compared to attendees.
When COVID-19 arrived, virtual meetings became de rigueur seemingly overnight. Almost as soon as vaccines began to be administered and a pandemic ‘exit strategy’ took shape, team collaboration platforms graduated from facilitating ‘meetings’ to enabling ‘events’. What features do event platforms typically possess and are these platforms worthy of accolades? Let’s find out.
Team collaboration platforms have expanded to include large-scale, multi-session events and conferences. Such affairs are reminiscent of the pre-COVID world when no one thought twice about jetting to destinations near and far to cram into hotel venue rooms or convention centers. The best platforms today reflect the need for some to join from the comfort and solitude of a home or office while others navigate crowds traversing miles of institutional carpeting stretching under their feet. Vendors such as Cisco, Microsoft, and Zoom have invested heavily in fortifying their event capabilities.
Continue reading “Event Platforms Bloom in a World Gone Hybrid”
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