- Cloud-based services wiggle into the MEAP market segment
- Salesforce.com will leverage and extend its successful cloud platform for mobile app development
The mobile app platform market just got a little more crowded and a little more interesting with a couple heavy hitters entering the space from a cloud services perspective. Salesforce.com and HP have just announced separate mobile cloud services, aimed at eliminating the cumbersome software development process involved with traditional software products.
Enterprises have grappled with mobile strategies for the past 18 months, on everything from BYOD policy to how to address immediate mobile app development and deployment needs. Most remain confused and so rely on homegrown mobile app platforms or outsource their development efforts to mobile contractors.
Salesforce.com is building on its winning business model, a cloud infrastructure which has enterprises’ offloading their high-value CRM data to the cloud, relying upon the company’s proven security, reliability, and accessibility. Salesforce.com believes this model will serve it well in convincing customers they can use this same platform to build mobile applications that address B2Whatever needs. Much of the backend integration work is already done for those customers looking to merely extend their customer records into new forms of mobile apps. Extending enterprise data to mobile devices will assist employees such as salesmen or business partners that need customer data to fulfill orders and services. The company is in an enviable position (relative to pure play MEAP vendors) with its far reaching channel partnerships, which will help it quickly move its mobile app platform into enterprises and gain the attention of both developers and CIOs.
At the same time HP, which has struggled with a cloud strategy for some time now, rolled out an extension of its Converged Cloud portfolio to address mobility, providing enterprises with a more uniform way to create and access company data via mobile devices. Employees can download, upload, and share documents through the platform which supports various devices, however, it’s not clear if the cloud service also includes an app platform.
The services announcements come at a time when larger traditional middleware vendors including IBM, Oracle, and SAP have released comprehensive mobile solutions, technology which will require a bigger buy-in commitment by DevOps teams as well as CXO level heads, especially when the mobile technology involves integrated systems. As enterprise customers consider making major on-premises infrastructure shifts involving next-generation database, compute, storage, and middleware, mobile cloud services could provide a welcome solution that will serve businesses well as they look to fulfill immediate mobile app development needs with agile tools that cater to a broad base of web and mobile developers. Some enterprises which are in the process of mapping out larger mobile projects that will require mature security, lifecycle management, and integration do not have any plans to access public clouds for their mobile app needs. But for other companies, cloud-based MEAP will be very attractive because it requires a minimal investment and developer expertise.