Summary Bullets:

• Held on the first Saturday in December, ‘Small Business Saturday’ in the UK encourages small businesses to promote themselves and attract customer attention.
• Following Black Friday offers, UK telcos should use this event to target SMBs and SOHOs – acquiring customers is more profitable than slashing margins.

Having started in the US in 2010, ‘Small Business Saturday’ has found its way to the UK and celebrated its 12th anniversary this side of the Atlantic on December 7, 2024 – an estimated GBP669 million was spent on Small Business Saturday in the UK in 2023.

Continue reading “Small Business Saturday – An Opportunity for UK Telcos” →