Summary Bullets:

• With 47% of small businesses using WhatsApp, telecoms service providers can become disintermediated from their customers as anything other than a connectivity provider.

• Service providers must understand the complex nature of the market and target value-added solutions selectively to meet changing needs of small businesses as they evolve.

Small businesses are the focus of many telecoms service providers for growth as the corporate, MNC, and public sector markets suffer from hyper-competition and as solutions providers keep winning managed services contracts. The problem is that the dynamics, needs, and go-to-market strategies are not the same for small businesses as for corporates. Most importantly, small businesses are tending less and less to see the traditional portfolios of carriers as relevant to their needs.

Continue reading “Small Businesses Buy Differently to Corporates” →