Google Cloud Research Paints a Rosy Picture on Returns from GenAI

Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

• A recent Google Cloud canvas of 2,508 executives show 84% have been able to implement an AI use case concept into production within six months of the initial ideation.

• Seventy-four percent (74%) of respondents report their companies are already achieving a return on their generative AI (genAI) investments.

GenAI dominates corporate discussions around top investment priorities for the present and the future. Organizations are shifting budget and other resources to address the need to convert ideas into production applications, and to do so quickly. Expectations are high for what these can return, not just in terms of production efficiencies, improved customer service, and cost savings, but also bottom-line benefits.

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Air5 Aims to Run 5G Over Cable

Y. Almadani

Summary Bullets:

• Air5 aims to be the first on the market to enable 5G over cable networks. A feat, if successful, could disrupt the market.

• While it’s currently the only vendor pursuing this, a similar initiative is led by CableLabs, so the idea might end up making sense after all.

Just as everyone has settled on the understated collective agreement that cable is hobbling along before being replaced with fiber, a new company believes that the cable infrastructure is here to stay. Air5 says current cable networks can be adapted to fulfill the demands of future 5G and 6G technologies.

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UK Business Bodies Call for Automatic Compensation for Broadband Outages

R. Pritchard

Summary Bullets:

• Leading UK business associations have asked Ofcom to establish an automatic compensation scheme for companies affected by broadband outages as connectivity is lifeblood of modern enterprise.

• Major broadband providers have backup options and enhanced service levels available, which they use in part to justify the premium they charge to business customers.

Leading British business associations have called on UK regulator Ofcom to establish an automatic compensation scheme for enterprises affected by broadband outages.

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Automation Leaders Enter the GenAI Fray

C. Dunlap Research Director

Summary Bullets:

• Intelligent automation players are entering the GenAI space via partnerships and technology updates.

• The automation trend signals DevOps’ most significant use case yet for addressing app modernization.

Intelligent automation heavy weights are entering the generative AI (GenAI) space, locking in key cloud partnerships and updating solutions to provision operational workflow automations more easily. The wave of activities among these leaders signals perhaps the most significant use case yet: helping address enterprise app modernization efforts via AIOps and automation.

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Telcos Recognizing Indirect Sales Partners for their Contributions

R. Pritchard

Summary Bullets:

• Most service providers hold annual awards events to celebrate successes and thank their indirect channel partners.

• Although ostensibly glamorous and occasionally boisterous, they play a crucial role in cementing key relationships with this vital group of sales partners.

Vodafone Business recently “recognized the invaluable contributions made by its UK sales partners through the Indirect Partner Awards 2024.” This line could be repeated by almost every major telco as they rely on third parties playing a key role as a means of maximizing their addressable market and optimizing their go-to-market strategies. These indirect partners help telcos meet the wide and varying needs of target enterprise customers of all sizes.

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Recent Initiatives by Global IoT Providers Reflect Commitment to Capturing Growth

John Marcus – Senior Principal Analyst, Enterprise IoT, Mobility, Private Networks, and Service Innovations

Summary Bullets:

• The Internet of Things (IoT) services landscape continues to evolve with global connectivity service and solution providers announcing notable advancements and initiatives over the past several months.

• Key trends include the expansion of 5G capabilities, the integration of artificial intelligence (AI) and network application programming interfaces (APIs), and a strong emphasis on sustainability and energy efficiency.

GlobalData recently published its product assessment of 10 global IoT service providers and an accompanying competitive landscape report as well as an update to its Global Market Opportunity Forecasts to 2028: Enterprise IoT Market model. This blog focuses on key themes among new initiatives and service launches during H1 2024.

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Verizon Mobile Security Index Shows Mobility Plus IoT Expands the Enterprise Attack Surface

Amy Larsen DeCarlo – Principal Analyst, Security and Data Center Services

Summary Bullets:

• Most enterprises say mobile devices are crucial to operations; 95% have connected device deployments.

• AI-driven attacks including deepfakes and SMS phishing are top of mind with 77% saying they expect these types of attacks to be successful.

In this century, the sweeping impact of mobile infrastructure on corporate operations can’t be overstated. Workers have become increasingly dependent on their mobile devices to perform work-related functions. With the COVID-19 lockdown-related movement toward remote and hybrid work becoming permanent in more organizations, the importance of mobile devices has become even more outsized. But this, along with the expansion of connected device deployments, makes securing these sprawling virtual business operations environments complicated.

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B2B Advertising Campaigns Underline Importance of SMB Market

R. Pritchard

Summary Bullets:

• BT, Orange, and Vodafone have launched significant multi-channel advertising campaigns targeted at the small and medium-sized business (SMB) market, underlining its importance to future growth.

• They all emphasize the evolving role of the service provider beyond connectivity, with a focus on security and digital business-enabling solutions that characterize the future of enterprise.

Traditionally, telecom companies have focused mass media advertising campaigns on the consumer market. But now major European service providers are advertising to target the enterprise market, focusing on smaller businesses (e.g., SMBs). This reflects both their strategic shift toward SMBs as offering the best potential for revenue growth, and that their portfolios of technology solutions have become far more relevant in running businesses of all sizes – the market has moved beyond connectivity.

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