Summary Bullets:
• BT, Orange, and Vodafone have launched significant multi-channel advertising campaigns targeted at the small and medium-sized business (SMB) market, underlining its importance to future growth.
• They all emphasize the evolving role of the service provider beyond connectivity, with a focus on security and digital business-enabling solutions that characterize the future of enterprise.
Traditionally, telecom companies have focused mass media advertising campaigns on the consumer market. But now major European service providers are advertising to target the enterprise market, focusing on smaller businesses (e.g., SMBs). This reflects both their strategic shift toward SMBs as offering the best potential for revenue growth, and that their portfolios of technology solutions have become far more relevant in running businesses of all sizes – the market has moved beyond connectivity.
Continue reading “B2B Advertising Campaigns Underline Importance of SMB Market”
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