Alibaba Cloud Continues Its Momentum in ASEAN as Competition Increases

A. Amir

Summary Bullets:

  • Alibaba Cloud strengthens its ASEAN presence with a new win in East Malaysia and its first event in Indonesia.
  • As competition intensifies, it is important for the cloud provider to expand its partner ecosystem, especially with the domestic players.

The Southeast Asia region (a.k.a. ASEAN) has been a new battleground for the hyperscalers for a few years. Cloud adoption is still relatively low compared to other markets. As the cloud becomes a commodity and the market grows, this opportunity has attracted global hyperscalers to expand their presence in the region. Alibaba Cloud opened its data centers in Malaysia and Indonesia in 2017 and 2018, respectively. Google announced in October 2018 that it will have its Indonesian data centers ready in early 2020, and AWS responded with a similar announcement in April 2019. These global hyperscalers are also offering their respective cloud stacks (e.g., AWS Outposts, Alibaba Apsara Stack, Google Anthos, and Azure Stack) for deployments in customers or third-party data centers to address the data residency requirement. They have also been strengthening their domestic presence by expanding the in-country sales forces and their partner ecosystem in the region through various collaborations with local providers, governments (such as universities), and other vertical players. Some of Alibaba’s recent initiatives include its partnership with SCC to offer Sabah Pay in East Malaysia and its first Cloud Day event in Indonesia. Continue reading “Alibaba Cloud Continues Its Momentum in ASEAN as Competition Increases”