Maxis Strengthens Its IoT Portfolio with Microsoft Azure

A. Amir

Summary Bullets:

  • Maxis is enhancing its IoT portfolio with Microsoft Azure to deliver solutions more efficiently and provide flexibility in the market.
  • While it is a positive move, Maxis could consider integrating Azure features into its IoT network, collaborate on MEC and strengthen its professional services capabilities.

Maxis recently announced its partnership with Microsoft to enhance its IoT portfolio (note: the partnership also includes cloud and UC, but this article discusses the IoT collaboration). Through the partnership, Maxis will be using Microsoft Azure IoT in its offering. Azure is ranked as ‘very strong’ by GlobalData in the ‘Enterprise IoT Platforms’ category and stands out with its development capabilities such as IoT Toolkit, its open source platform and initiatives with the developer community. Azure IoT is also used by many leading carriers in their IoT solutions, including AT&T, Singtel, Telstra and Vodafone. For Maxis, this partnership provides a significant upgrade to its previous M2M platform that has been in place for many years. Microsoft Azure IoT enables Maxis to address various limitations of its IoT solutions, such as offering more flexible and scalable deployments through the cloud-based platform. The AI, machine learning and analytics capabilities supported by Azure IoT provide the carrier with better data visibility and hence enable the carrier deliver its IoT solution more efficiently. The open source and API capabilities provide Maxis a platform to expand its vertical offerings and offer better integration with customers’ existing systems. Besides, the Azure Stack and IoT Edge enable Maxis to offer low-latency applications and address the growing edge-compute demand. However, the Microsoft Azure IoT platform will not sell by itself and the partnership is not exclusive. Besides viewing this as a platform upgrade, Maxis should look at other ways to achieve differentiation in its IoT business. Continue reading “Maxis Strengthens Its IoT Portfolio with Microsoft Azure”