Jive Software: Repackaging, Repricing, and Imminent Resurgence?

T. Banting
T. Banting

Summary Bullets:

  • Jive Software recognizes the collaboration market is particularly dynamic and has taken steps to realign and capitalize on that change; consequently, the vendor’s new packaged solutions address specific line-of-business issues and key verticals.
  • Demonstrating tangible business value to specific departments and verticals markets is expected to result in an easier sales cycle (and subsequent broader adoption) compared to the wholesale enterprise implementation of social collaboration platforms.

Last week during Jive Software’s FY 2015 Business Update, the vendor announced its end-of-year results and that it will focus on simplifying its packaging and promotion through 2016. While Jive’s full-year 2015 earnings showed improvement (10% year-on-year revenue growth of $195.8 million), the company anticipates a return to profitability by Q4 2016; indeed, the Business Update call highlighted to me that Jive Software recognizes the collaboration market is particularly dynamic and the company has taken steps to realign and capitalize on that change. While it has been common practice for organizations to start their adoption of social collaboration platforms with simple features and small intranet group deployments, Jive’s new packages address specific line-of-business issues and key verticals: namely, Jive for Healthcare Collaboration (capitalizing on the success the vendor has had with deployments at Trinity Health and MD Anderson to support care coordination and enhance clinical productivity), Jive for Employee Engagement (an internally focused solution based on Jive-n for HR departments), and Jive for Customer Engagement. Continue reading “Jive Software: Repackaging, Repricing, and Imminent Resurgence?”